About Xarrago
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    "Founded in the heart of London by a sister & brother combination, Xarrago aspires to align modest Somali fashion with the aesthetic and cultural needs of 21st century women.

    It is the first international Somali fashion retail store solely stocking the latest Dirac collections, Guntiinos and Somali Wedding Diracs. It was founded in order to make shopping easy for its customers in line with its underlying belief that Xarrago Xanuun Malaha (being fashionable should not be painful).

    Its unique stylish products guarantee that you are always up to date with the newest looks and styles of the season. Merging traditional looks with contemporary styles will ensure that you're always satisfied, whether it be your bridal gown or your party dress."

    Our Values

    Elegant Shopping
    • "Xarrago caters for 21st century women looking for the latest styles."
    Customer First
    • "Here at Xarrago, we take a customer first approach based on offering reasonably priced, quality products that are available worldwide at the click of button."
    True Choice
    • "Xarrago empowers its customers by providing true choice; giving them the opportunity to infuse their own style with the vast array of fabulous traditional and modern Somali dresses available at their fingertips."
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